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BLACK & WHITE® - FrieslandCampina (Hong Kong)
Brand: BLACK & WHITE®
Media: Digital activation campaign, Key visual, KOL, PR & Mini-site
Role
Creative idea, Art direction, Copywriting, KOL management & Campaign site programming
Campaign
. 我最喜愛黑白奶茶至夾茶記美食
. 黑白奶茶萬歲 為全城打氣！
Location
Hong Kong
An extension of the popular “No Matter What, It Matches” campaign concept for Milk Tea Month. The campaign integrated online and social media games to boost audience engagement and drive strong campaign interaction.
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