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Diet Maru — Calorie-Control
Brand: Diet Maru 美食急救包
Media: Online video, Key visual, OOH, POP, Social content & KOL
Role
Creative idea, Art direction, Copywriting, Video production, Photography & Celebrity management
Location
Hong Kong
The first launch campaign for Diet Maru’s calorie-control supplement, designed for guilt-free dining moments. Endorsed by actress Isabella, the campaign introduced the bold and catchy concept of “Guilt Out!” to connect with modern lifestyle habits.
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