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Friso® - FrieslandCampina (Hong Kong)
Brand: Friso®
Media: Digital activation campaign, Key visual, KOL, In-store, PR & Mini-site
Role
Creative idea, Art direction, Copywriting, In-store activation management, KOL management & Site programming
Campaign
環保Tin Tin賞 小農夫探索之旅
Location
Hong Kong
A key annual campaign promoting tin recycling through the concept of “Upcycling.” By turning sustainability into a meaningful brand experience, the campaign encouraged consumer participation while reinforcing Friso’s caring brand values.
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