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Amoy
Brand: Amoy 淘大
Media: Online video, Key visual, OOH, Website & In-store POP
Role
Creative idea, Art direction, Copywriting, Photography
Location
Hong Kong
A premium soy sauce campaign built around the concept of “The Best Taste Comes from Mom’s Cooking.” Two distinct advertising styles were developed to highlight different product lines while celebrating the warmth of home cooking.
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