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Tai Pan Mooncake
Brand: SNOWY 大班冰皮月餅
Media: TVC, Key visual, OOH & In-store POP
Role
Creative idea, Art direction, Copywriting, Video production & Photography
Location
Hong Kong
A summer campaign for one of Hong Kong’s most iconic snow skin mooncake brands. Inspired by the idea of “Deep down, Tai Pan is still the one you want,” the TVC brought a playful and relatable twist to seasonal gifting.
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