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Derma Lab Hong Kong

Brand: Derma Lab

Media: Online video, Key visual development, Making of video & Social media

Role

Creative idea, Art direction, Copywriting, Video production, Photography & Celebrity management

Location

Hong Kong

The debut Hong Kong TVC for Derma Lab, starring Cecilia Choi. Centered around the “40-Second SOS Solution” concept, the campaign successfully drove awareness and established the product as a category bestseller.

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